William Hua的Blog

继大量的苹果iPhone app开发者抱怨苹果付款不及时，以及客服服务质量低下后（一些抱怨的帖子可以在这里找到），苹果开发者的积极性恐怕将要遭遇又一次打击，因为苹果新推出的App Store退款策略对开发者不利。

新的合同条款如下：

In the event that Apple receives any notice or claim from any end-user that: (i) the end-user wishes to cancel its license to any of the Licensed Applications within ninety (90) days of the date of download of that Licensed Application by that end-user; or (ii) a Licensed Application fails to conform to Your specifications or Your product warranty or the requirements of any applicable law, Apple may refund to the end-user the full amount of the price paid by the end-user for that Licensed Application. In the event that Apple refunds any such price to an end-user, You shall reimburse, or grant Apple a credit for, an amount equal to the price for that Licensed Application. Apple will have the right to retain its commission on the sale of that Licensed Application, notwithstanding the refund of the price to the end.

根据这个条款， 如果iPhone用户想要退款的话（根据苹果的条款，用户可以在90天内选择退款），苹果要求开发者退回他们从销售这个软件拷贝中得到的款项。这里的问题是，苹果将全额退还用户，并且声称它有权保留从软件销售中得到的30%佣金。所以，开发者将不仅仅需要退还他们之前从苹果分到的70%分成，而且30%的佣金也需要开发者来承担。

如果用户在支付后要求退款，新的政策可能会使开发者倒闭，而Apple却仍然保有30%的回扣，把退款的难题留给了开发者。这在众多的苹果iPhone软件开发者中引起了强烈的不满，想想有可能出现的恶性竞争的情况吧。 况且，即使我们假设苹果在用户想要退款时需要支付一些银行转账的费用，但是这显然也不需要30%这么多，这个策略对开发者显然是不公平的。